PP003
Analítico de Periódico
P78_10
P78_10
GALLI, Federico
Al and consumer manipulation : What is the role of EU fair marketing law? / Federico Galli
Católica Law Review, Lisboa, v.IV n.2(Mai. 2020), p.35-64
Estante n.º 27.
MACHINE, LEARNING, MARKETING, LAW, CONSUMER
Direito Privado. 1. Introduction. 2. Artificial intelligence and consumer manipulation. 3. Predictive powers. 4. Loops of feedback and learning. 5. The role of EU fair marketing law? 6. The Unfair Commercial Practices Directive: virtues and vices. 7. Nem regulation: The example of the US Detour Act. 8. Conclusion. Bibliography.