Centro de Documentação da PJ
Monografia
 26671 | 18.E.45 |
E-business 2.0 : roadmap for success / Ravi Kalakota, Marcia Robinson.- Boston : Addison-Wesley, 2001.- xxiv, 520 p. : il. ; 24 cm. - (Addison-Wesley information technology series)
ISBN 0-201-72165-1
COMÉRCIO ELECTRÓNICO, GESTÃO DE EMPRESAS, INFORMÁTICA
New business models and the creation of wealth. Preface. Chapter 1: Moving from e-commerce to e-business. Chapter 2: Spotting e-business trends. Chapter 3: Digitizing the business: e-business patterns. Chapter 4: Thinking e-business design: more than technology. Chapter 5: Constructing the e-business architecture: enterprise apps. Chapter 6: Integrating processes to build relationships: customer relationship management. Chapter 7: Transforming customer contact into revenue: selling-chain management. Chapter 8: Building the e-business backbone: enterprise resource planning. Chapter 9: Implementing supply chain management and e-fulfilment. Chapter 10: Demystifying e-procurement: buy-side, sell-side, net markets, and trading exchanges. Chapter 11: Business intelligence: the next generation of knowledge management. Chapter 12: Developing the e-business design: strategy formulation. Chapter 13: Translating e-business strategy into action: e-blueprint formulation. Chapter 14: Mobilizing the organization: tactical execution.