Centro de Documentação da PJ
Monografia

VAR339612.F.67
CHANDOR, Peter
Advertising and publicity : teach yourself / Peter Chandor.- New revised ed.- London : The English Universities Press, 1958.- 190 p. : il. ; 18 cm. - (The Teach Yourself Books)

PUBLICIDADE, MEIOS DE COMUNICAÇÃO DE MASSAS

Part I: General introduction. Press advertising. Poster advertising. Direct mail. Editorial publicity. Radio advertising. Television advertising. Film advertising. Display and promotion. The spoken word. A modern advertising agency. Part II: Specimen successful campaigns. Commercial department campaign. Publicizing a seaside resort. A propaganda campaign. A Successful appeal campaign. Store advertising and publicity. Entertainment publicity and advertising. A retail-store campaign. And now - teach yourself!