DIR.CON_PHI
Monografia
88GRAL
PHILLIPS, Michael, e outro
Marketing without advertising / Michael Phillips, Sally Rasberry ; Peri Pakroo (edit.).- 3ªed.- Berkley,CA : Nolo, 2001.- pag. var. $d
Includes appendix and index. | Fundo documental do GRAL
ISBN 0-87337-608-0 (Broch.) :
MARKETING, PUBLICIDADE, DIREITO DO CONSUMIDOR, NEGÓCIOS
1- Advertising: the last choise in marketing. 2- Personal recommendations: the first choise in marketing. 3- The physical appearance of your business. 4- Pricing. 5- The treatment of people around you. 6- Openness: the basis of trust. 7- Deciding how to educate potencial customers. 8- How to let customers know your business is exellent. 9- Helping customers find you. 10- Customer recourse. 11- Marketing on the Internet. 12- Desining and implementing your marketing plan. 13- The last step: creating a calendar of events.