PP620
Analítico de Periódico
CURRAN, Rosie, e outro
Regulating the advertising of patient services in the NHS in England / Rosie Curran, Andrew Taylor
Revue européenne de droit de la consommation, Louvain-la-Neuve, n.4(2011), p.777-802
DIREITO DA SAÚDE / Reino Unido, DIREITO DOS CONSUMIDORES / Reino Unido, PUBLICIDADE / Reino Unido, INFORMAÇÃO DO CONSUMIDOR / Reino Unido
I- Competition, and particularly patient-choice based competition, has played an increasingly important part in the National Health Service (NHS) in England in recent years. Starting in 2000, HS patients began to be offered a choice of hospital for acute elective care, and patient choice is now being extended in both primary care (for general practitioner (GP) services) and community-based health services. 2- For a competitive market to function effectively, consumers need access to sufficient relevant and accurate information on which to base their choice. Advertising can often be a key part of how consumers gather this information. This paper provides an overview of the development of patient-choice based competition in the NHS in England, and the information available to assist patients in making choices between providers of NHS Services. Part 1 of the paper discusses the need for patient choice and information, how advertising fits with the overall information set available to patients and the need for regulation. Part 2 discusses how choice has developed in the NHS, how this is likely to develop in the coming years and the consequential role that advertising will play in the future. Part 3 of the paper reviews the current regulation of advertising in the NHS, including the role of the Advertising Standards Authority (ASA), the Medicines Health Regulatory Authority (MHRA), the Prescription Medicines Code of Practice Authority (PM CPA) and the Cooperation and Competition Panel for NHS-funded services (CCP), and challenges for the future.